Tier 8a · Premium · Application-Gated

The Operator Catalogue Concierge

12 weeks. 10 products shipped together. The exact operator OS that produced theprotocolcollective.com, running for your business with my direct attention every week.

0 of 3 seats taken this quarter

Operating engagement, not business advice. The Catalogue Concierge is a structured 12-week build engagement, not consulting, financial advice, or a regulated advisory service. The buyer is the operator running their own business. Outcomes depend on the buyer's niche, audience, product judgement, and time at the build bench. The engagement provides the operator OS and direct collaboration; the catalogue, the audience, and the revenue are the buyer's.

The honest evidence

I built theprotocolcollective.com using exactly the operator OS this engagement gives you direct access to. 67 products live, 5-platform content engine running, single operator, single voice, single 90-day window.

No fake testimonials. No paid case studies. No client logos that aren't real. The catalogue at theprotocolcollective.com is the verifiable artifact. Browse it openly — every product is on the homepage with a working buy button. The Concierge is the engagement where I run that same engine for you, alongside you, for 12 weeks.

"The fastest way to ship a real catalogue isn't a course. It's the operator OS, plus the person who built it, running the engine with you for 12 weeks."

Who this is for

The solo founder ready to commit to a 12-week catalogue build — not a year, not "when I have time".
The operator whose product ideas are clear and whose niche is defined — the engagement amplifies your direction, it doesn't invent it for you.
The builder who has tried courses, communities, and SaaS templates and has decided they want the actual person, not the platform.
The buyer who treats $25,000 as a one-time infrastructure cost, not a recurring expense to defend at every quarter-end.
The founder who wants the entire Builder dashboard catalogue included — not a stripped-down "starter" tier.

Who this is NOT for

Anyone who hasn't decided what they're building yet — the Concierge amplifies a clear direction; it doesn't supply one.
Anyone expecting outcome promises (revenue, customer count, audience size). None given, ever.
Anyone wanting a hands-off agency engagement. Your time at the build bench is essential. 12 weeks of my attention works only when paired with 12 weeks of your build time.
Anyone whose niche is fundamentally illegal, harmful, or in a regulated space where they don't already hold the relevant credential.
Anyone who can't make weekly 90-minute strategy calls for 12 consecutive weeks.

What's included

Direct access

12 weekly 90-minute strategy calls (one each week)
Async email + chat access during the 12-week window
Brand-voice review on every artifact you ship during the window
Direct review of your sales pages, product structure, and content cadence
Stripe / payment integration guidance for each product you ship

The full Builder catalogue

Operator Empire ($697) — the 16-module strategic OS
Operator Content Mastery ($397) — the complete content engine
LinkedIn Post Library ($97) — 82 ready-to-post drafts
Cross-Platform 52-Week Calendar ($197)
Pricing Mastery ($197)
Founder Press & Authority Mastery ($197)
All paid-once, owned forever, retained after the engagement

Customised for your niche

Brand voice rulebook adapted to your audience
82-post LinkedIn calendar reframed for your buyer
Cross-platform cadence tailored to your stack
Pinterest pin generator pre-configured to your design system
IG post generator pre-configured to your design system
YouTube production pipeline templates

Structural target

10 products shipped by week 12 (structural target, not outcome promise)
Each product follows the same single-file paid-once-owned-forever pattern
Each product carries the disclaimer scaffold appropriate to your niche
Each product has a working sales page + buy flow by end of the cohort

Structural target means: 10 products is what the 12-week cadence is calibrated to produce when both sides hold to the rhythm. It is not a guarantee — outcomes depend on your niche, your product judgement, and your time at the bench. Some buyers will ship 12 products. Some will ship 7. The structure is calibrated for 10.

The 12-week shape

Week 1

Niche + voice lock

Brand voice rulebook adapted to your audience. Niche, buyer archetype, and standing offer locked.

Week 2

Catalogue architecture

Map the 10 products you'll ship over the engagement. Price band, format, fulfilment path for each.

Week 3

Product 1 build

Ship your first product end-to-end. Sales page, Stripe wiring, fulfilment. The format becomes the template.

Week 4

Content engine spin-up

LinkedIn calendar customised, Pinterest generator deployed, content cadence locked.

Week 5

Products 2-3

Two more products shipped. The build pattern becomes muscle memory.

Week 6

Mid-cohort review

What's working, what's wobbling, what to adjust in the back half of the cohort.

Week 7

Products 4-5

Two more products. Outbound channel selected and engaged.

Week 8

Pricing + bundle logic

The standing offer triplet adapted to your catalogue. Bundle pricing math.

Week 9

Products 6-7

Two more shipped. Pinterest drip running.

Week 10

Cross-stream check

Identify whether your catalogue benefits from a second audience entry point (the multi-stream architecture).

Week 11

Products 8-9

Two more products. The catalogue depth becomes its own selling artefact.

Week 12

Product 10 + handover

Tenth product shipped. Operating system documented. Post-cohort independence locked.

What this is not

Honest boundaries

Not a guarantee of revenue, customer count, or audience size.
Not an agency engagement — you ship the products, I review and structure them.
Not a coaching practice — I'm an operator, not a coach. No mindset work, no accountability theatre, no breathwork.
Not a course you can complete at your own pace — the 12-week rhythm is the product.
Not transferable — the seat is yours, attached to your business.
Not stoppable mid-cohort — the engagement is single-instalment, paid up-front, completion or refund per the engagement terms.

The first-cohort frame

Honest pricing · honest unknowns

This is round one. Round-one buyers get my full attention — capped at 3 seats per quarter so that the time per buyer is real, not theatrical.

Future cohorts may be priced differently, scoped differently, or removed entirely as evidence accumulates. The $25,000 first-cohort price reflects:

• Real attention, not theatrical attention — ~30 hours of my time per buyer over 12 weeks.
• The full Builder dashboard catalogue (~$1,800 standalone value) included.
• Brand-voice review on every artifact you ship — this is the highest-leverage hand on the engagement.
• Direct access for 12 weeks — not a queue, not a community, not a Slack channel with 200 others.

The honest version: I can only do this for 3 buyers per quarter at this depth. When the slots fill, they fill.

Apply for a seat

Application-based gating. The Concierge is capped at 3 seats per quarter, and I want to make sure the fit is real before either side commits. Apply with a short note covering: your niche, your build experience to date, why now, and what 10 products you'd want to ship over 12 weeks.

$25,000 USD

Paid once · 12-week engagement · first-cohort pricing · capped at 3 seats per quarter

Apply — andrew@theprotocolcollective.com →

The standing offer (premium-tier variant)

What you keep after the engagement closes

Every dashboard in the Builder catalogue (Operator Empire + Content Mastery + LinkedIn Post Library + Cross-Platform Calendar + Pricing Mastery + Founder Press) — paid once, owned forever.
The customised brand voice rulebook for your niche, written during the engagement.
The customised 82-post LinkedIn calendar adapted to your audience.
The 10 products you ship during the engagement — yours to keep, distribute, and continue to sell forever.
The recorded transcripts of every weekly call, for permanent reference.
Updated catalogue dashboards for life — new versions arrive at no additional cost, after the engagement closes.

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