B2B pricing strategy — not pricing tactics. Anchor design. Discount discipline. Packaging logic for tiered offers. The toolkit for operators who want strategic pricing decisions, not surface-level pricing fixes.
A prospect asks for a discount on a Thursday afternoon and you have twenty minutes to decide. A competitor drops their price and everyone in the room has an opinion. A new tier gets added because someone asked for one. None of those are pricing strategy. They are reactions, and reactions compound — every concession you make becomes the floor for the next negotiation.
Strategic pricing is the opposite. It is a set of decisions made in advance, in writing, when nobody is waiting on an answer. The point is not to be clever. The point is that when the Thursday afternoon arrives, the decision has already been made and you are simply reading it out.
How the highest tier shapes the perception of everything below it. Setting the anchor deliberately rather than letting the cheapest option define the range. Includes the anchor audit — a page you fill in for your own offer set.
The written rules: what triggers a discount, what it must be exchanged for, what the maximum is, and the situations where the answer is no. Once written, a discount stops being a negotiation about your nerve and becomes a policy you're reading from.
The three-tier structure and the logic underneath it — what belongs in each tier, what must never be moved down, and how the middle tier is designed to be chosen. Includes a packaging worksheet for your own tiers.
Reversible vs irreversible, fast vs slow. A price rise you can undo next quarter is not the same decision as a price rise printed on a contract. The framework sorts pricing calls into the four boxes so the slow ones get the time they need.
How to read a competitor's price list without copying it — what their pricing tells you about their cost base, their buyer, and their constraints, and where that leaves room for you.
For B2B conversations where price is the lever: the sequence, the trades, the language, and the point at which walking away is the right commercial answer. Includes prepared responses to the eight most common pushbacks.
The first pass takes an afternoon. You work through the anchor audit and the packaging worksheet with your current offer set in front of you, and you write your discount rules down — the actual numbers, not the intent. That afternoon is the whole point: it is the last time you make those decisions under no pressure.
After that the file is a reference. A deal comes in with a discount request, you open the discount module, and the answer is already there. Quarterly you re-run the anchor audit, because the offer set moves and the anchor moves with it. There is nothing to log in to and no data leaves the file.
No. Fintech Pricing Mastery is the regulated-vertical edition, priced separately. This one is the general B2B edition — SaaS, services and productised offers.
Yes. One purchase, your business. Fill it in once and share the written positions internally. What you can't do is resell or redistribute the file itself.
A download link to your order email, immediately after checkout. The file is yours from that point — nothing expires.
A browser. That's the whole requirement.
See the refunds page. It's a digital file, so read the two exclusion sections above before buying rather than after.