Mastery · B2B Pricing Strategy
Pricing Mastery
B2B pricing strategy — not pricing tactics. Anchor design. Discount discipline. Packaging logic for tiered offers. The toolkit for operators who want strategic pricing decisions, not surface-level pricing fixes.
$397 USD · paid once · owned forever
"Most pricing decisions are tactical. Move price up 10%. Add a tier. Match a competitor. Strategic pricing is different. It asks why the offer exists, who it's for, what the buyer's alternative is, and how the offer compounds. Tactics are decisions made in the present. Strategy is decisions that produce future decisions."
What you get
- Anchor design framework — how the highest-tier offer shapes everything below it
- Discount discipline rules — when to discount, how to discount, when to refuse
- Tiered offer packaging — the 3-tier structure that converts at every level
- Pricing decisions framework — reversible vs irreversible, fast vs slow
- Competitive pricing positioning — how to read competitor pricing without copying
- Negotiation playbook — for B2B sales conversations where price is the lever
Who it's for
- B2B operators (founder, sales, finance, product) making pricing decisions for SaaS, services, or productised offerings
- Founders launching priced products and trying to avoid common $1-3 mistakes
- Sales teams negotiating B2B contracts where pricing is in the mix
- Operators wanting one component of the Compliance Bundle ($1,497) standalone
