10 cold-DM templates + 5 follow-up sequences + 12 objection rebuttals + 3 dedicated sales pages + master buyer journey map. Run a 10-hr/week outbound cadence without a sales team.
Every message gets rewritten from scratch, the buyer journey lives in someone’s head, and the sales page is always about to be written.
A DM library, a mapped buyer journey and three finished sales pages — the written assets, so sending is the only remaining step.
The messages themselves — written, not templated placeholders.
What the buyer is doing and thinking at each step, and what has to exist at each one.
Full written pages, usable as-is or as the pattern for the rest of a catalogue.
The order to work through it in, so the library gets used rather than skimmed.