Demand-engineering operator system. Lead-source mapping, channel-mix economics, conversion architecture, content compounding loops.
Most operators post when they feel like it, guess at ad spend, and never find out what a lead actually costs them. The result is a pipeline that swings on enthusiasm rather than arithmetic.
This is the arithmetic and the rhythm in one file: what a lead costs, how fast you answer it, what falls on which day, and what to send when it does.
Ad budget optimiser, target CPL simulator, lead velocity and response-time impact — the arithmetic of demand, done in the file rather than in your head.
Daily posting rhythms for LinkedIn, X, Instagram and YouTube Shorts, with the 30-day schedule showing what falls on which week.
Ten each for B2B/SaaS/consulting, creator/content, coach/course, agency/freelancer, and D2C/e-commerce.
Five LinkedIn DMs, three cold emails, two follow-up sequences — written out, not described.
A four-week sequence with realistic numbers on what to expect, and four referral-programme structures with the five elements that make one work.